About Us | AutoVitals

Our Mission

At AutoVitals, we know that an auto shop is more than just a business—it’s a commitment to your customers, community, and family. AutoVitals embodies the core values of the independent automotive industry – trust, integrity, and a dedication to doing things right. That’s why we’re passionate about building innovative solutions that empower you to deliver the highest level of customer service, increase efficiency and maximize your shop’s profit potential—so you can fulfill your shop’s commitment to excellence.

Core Values

We're Customer-Focused

We’re Obsessed with Driving Client Results and Client Success.

We’re Easy to Work With.

We’re Responsive and We Listen to Our Clients and Partners.

We're Innovative

We’re Fearless.

We Challenge Ourselves to Find a Better Way.

We’re Committed to a Learning Mindset.

We're Impactful

We Value Results Over Activity.

We’re Analytical and Solutions-Oriented.

We Set the Bar High, and Expect the Best from Ourselves, Each Other, and our Clients.

We're Accountable

We Take Ownership.

We Care.

We’re Committed.

We’re Reliable. We Follow Through…On-Time and with a Sense of Urgency.

We’re Committed to Near Flawless Execution and High-Quality Work.

We're Real

We’re Objective and Open-Minded.

We’re Transparent, Direct, and Always Respectful.

We Enjoy Working Together and Supporting Each Other.

Stephen Kriter

Chairman & Chief Executive Officer

Kriter brings more than three decades of leadership experience in software and technology, including over 20 years dedicated to automotive technology innovation. A proven builder and operator, he has led the development and scaling of world-class SaaS, CRM, eCommerce, and payments platforms at ADP, Solera, Audatex, and Hollander.

Ron Schooler

Chief Financial Officer

Ron is an experienced finance professional with over 20 years of experience in technology companies. He has held leadership positions in software, hardware, and SaaS companies across a variety of industries. Outside of work, Ron enjoys spending time with his family and has several hobbies including paragliding, scuba diving, and hiking

Jennifer Thronson

Chief Revenue Officer

Jenn has been CEO of BayIQ, a loyalty and marketing platform for auto repair and tire shops, for the last 2 years. She is excited to join forces with AutoVitals to provide even more value to customers. Jenn has spent the last several years building and leading technology companies. She enjoys learning new things, playing and coaching soccer, and spending time with friends and family.

Nolan Martin

Chief Product Officer

Martin brings more than 30 years of technology leadership experience spanning early-stage startups through Fortune 500 organizations. Throughout his career, he has led product organizations responsible for building and scaling software across customer relationship management (CRM), payment processing, website content management, and customer engagement platforms. Martin’s experience closely aligns with AutoVitals’ vision for the future of auto shop software that prioritizes customer experience and satisfaction.

Cory Berg

Chief Technology Officer

Cory is a technology leader with a 30+ year track record of software and platform delivery in a diverse range of industries. Prior to joining AutoVitals, Cory led software and data science teams in global Fortune-50 companies in addition to playing a coaching role to small tech startups in Arizona and California. Cory specializes in SaaS platforms, building high-performing teams, and aligning technology initiatives with organizational goals. In his free time, Cory enjoys coaching other technology leaders, fitness, guitars, and Porsches.

Garrett Malone

Director, Sales

With more than 10 years of experience in both dealerships and general auto repair, Garrett Malone has been a key member of the AutoVitals team since 2018. Garrett is passionate about empowering entry-level sales reps to become high achievers and driving growth for small businesses. In his free time, Garrett enjoys playing guitar, fishing, and exploring the outdoors.

Cole Salamone

Sr. Director, Product & Integrations

Cole has spent his career helping fast-growing companies like Carvana and Salad and Go scale their technology and operations. He’s passionate about seamless integrations, building strong teams, and enhancing the customer experience. Outside work, Cole enjoys spending time with his family, tackling DIY projects, and hiking.

Lauren Thunen

Director, Partners & Product Marketing

Lauren joined the AutoVitals team as a Marketing intern in 2017. Lauren is passionate about helping independent shop owners succeed and earn the profits they deserve for the hard work they put in every day. A former professional rugby player, Lauren brings a competitive, team-first mindset to everything.